Emerson Collective
In-house philanthropic organization
Emerson Collective is a company that invests in entrepreneurs and innovators driven by purpose and a sense of possibility, working to create a world of abundance for future generations.
Earth Month: All Work is Climate Work | Social Campaign
Our collective vision for a more sustainable future can make a world of difference. In April, the social team revitalized Emerson Collective's social media presence on Instagram, LinkedIn, and YouTube through its Earth Month initiative. For 30 days, we highlighted partner organizations making a difference in the climate space through social media content that both raised awareness of their work and enhanced Emerson’s social channels
How I helped: I assisted in the social strategy and execution of EC’s Earth Month campaign. I collaborated with the broader communications team, EC’s in-house creative team, and external partners in the concepting and broader approval processes for the campaign's execution. Additionally, I crafted social copy to accompany the visual assets and managed the planning and scheduling of posts using AirTable, Sprout Social, and native apps.
Always On Social Content
How I helped: I assisted in the creative ideation and execution of weekly posts and monthly content planning across EC’s social channels. In this role, I was able to spotlight both internal work within the collective—such as promoting Emerson’s podcasts—and highlight core issues that tie into our partner organizations' work.