Lenovo
Agency: Zeno Group
From social to groundbreaking campaigns, tap into all things Lenovo.
ThinkPad 30th Anniversary
Campaign: Think On
30 years of innovation has never looked this brilliant. Think On is a celebration of all things Lenovo, for the now and the next.
How I helped: I assisted in the creative development and execution of Think On. I collaborated with my creative leads, researched, and wrote three scripts for our Think On influencers, which went live across Lenovo’s digital channels. Additionally, I worked with creative leadership during our talents VO, audio, and color-correcting sessions to bring the work to life.
ThinkPad Z Series Launch
Campaign: Just Watch Us
Sustainable, reliable, and dependable. Just watch this generation of leaders take on the world from anywhere they open their laptops.
How I helped: I assisted in creating two unique platforms to pitch to clients that appealed to Gen Z’s bold and authentic nature. Additionally, I crafted manifestos, seeded potential influencers, crafted dark ad copy across major social platforms, crafted copy for static and dynamic ads, assisted in out-of-box idea brainstorms, and collaborated with creative leads during the storyboarding sessions for the Just Watch Us film.
ThinkPad Always On Social Content
How I helped: I assisted in the ideation and execution of Lenovo’s social content (@lenovothinkpad) for both Twitter and Instagram, exploring fun and creative ways to capture work-life balance in the always-evolving work world.
